Logo redesign
Clarified the brand identity
Simplified the logo to make it more readable, easier to use across formats, and clearer in how the name comes through.
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Dia RSE Consulting
BrandingPresentation DesignPrintWeb Design
Making expert sustainability knowledge clearer, easier to navigate and lighter online.
I helped a sustainability consultancy clarify its positioning, simplify its communication and redesign its digital presence, making complex topics easier to understand while reducing the website’s environmental impact.
Brand clarity
Made the identity clearer and easier to recognize.
Content and UX
Made the content and structure easier to understand and navigate.
Low-impact redesign
Reduced the website’s CO₂ impact by half, making the digital experience more aligned with its sustainability values.
Website redesign
Making the site easier to use and read
Based on a full UX audit, including accessibility, SEO and digital impact, the site was simplified and restructured to improve readability and navigation, working with Digal Consulting on messaging and personas.
50%
Reduction in website CO₂ emissions
After
Guidelines for everyday use
Built a usable brand system
Created guidelines, templates and website documentation so the brand could be used, updated and maintained consistently over time.
Outcomes
Simpler and clearer communication across the brand and website
Reduced website emissions by 50%
Better accessibility and a lighter digital footprint