Creating consistency and shared ways of working across a growing ecosystem of brands.
I helped grow the group from three entities to seven brands, shaping e-commerce, product launches and communication systems across the ecosystem, while contributing to the in-house digital team and ways of working.
Built a growing brand ecosystem
From 3 entities to 7 brands, with clearer systems across digital, print and product launches.
Launched and expanded commerce
Redesigned the specialist store and launched a second B2B e-commerce offer for a new audience.
Supported adoption through communication
Campaigns, catalogues, product launches and educational assets across touchpoints.
Surgical product
Augma Bond Apatite
A surgical product used across several stages of treatment, where practitioner education is key.
Goal
Support practitioners across the full product journey: before, during and after procedures.
Highlights
Digital refresh
Refreshed the website and built an email journey aligned with healing stages, follow-up moments and practitioner feedback.
Educational ecosystem
Built out the ecosystem around the product through case studies, YouTube content and searchable clinical resources.
Adoption support
Created communication around training events and education to help practitioners learn about the product and keep engaging with it.
Specialist e-commerce
Safe-Implant
A specialist e-commerce platform focused on implantology products and practitioner needs.
Goal
Support a specialist implantology audience through a clearer e-commerce experience and stronger product communication.
Highlights
E-commerce refresh
Refreshed the online store to improve clarity, usability and product navigation.
Communication support
Developed campaigns, sales materials and specialist collateral across web and print, including catalogues and product support materials.
Brand consistency
Helped bring more consistency across implantology touchpoints, making the experience feel more coherent across channels.
B2B e-commerce
Oofti
A B2B e-commerce brand created for general dentists, distinct from the implantology-focused offer.
Goal
Launch a new B2B e-commerce brand for a broader dental audience, with its own positioning, buying experience and supporting product tools.
Highlights
Brand launch
Built a new e-commerce brand and buying experience tailored to a broader dental audience.
UX and product tools
Designed a companion app and used workshops with dentists to shape flows and wording around real use.
Communication support
Created catalogues, sales materials and supporting communication across digital and print.
Outcomes
Stronger consistency across channels
Clear documentation and guidelines to support teams
Better practitioner engagement and product adoption
