Logo, brand identity & website refresh for Accel-Tech

Client

Accel-Tech

Digal Consulting

Project

Logo, brand guidelines, branded assets, templates, website redesign

Context

Accel-Tech is an IT solution company who has successfully expanded into multiple African countries and continues to grow. With its increasing regional presence, the company now requires a cohesive and unified brand identity to maintain consistency, credibility, and recognition across different markets.

Deliverables

New logo
Brand guidelines
Templates for presentations
Emailing signature
Business cards
Letterheads, invoices
Website redesign

Key skills

Graphic design

Branding

Creating documentation

Before

After

Impacts

Enhanced Brand Consistency: Unified visual and messaging across regions and platforms to increase trust & reliability.
Modernized Identity: Reflects cutting-edge technology and innovation.
Broader Appeal: Resonates with both global and local markets.
Scalability & Adaptability: Easily evolves with company growth and service diversification.
Ease of Use for Employees: Accessible brand guidelines, templates, and training for non-designers.

Branding Refresh

Objectives

Rebranding Objectives:

Brand Consistency A unified visual identity across all regions and platforms.
Modernized Image A look that reflects Accel-Tech’s expertise in AI, data science, and advanced IT.
Global & Local Relevance Resonates with both international clients and local markets across Africa.
Trust & Authority Stronger positioning as a reliable and innovative tech partner.
Scalability A flexible identity that can evolve with the company’s growth.

To ensure the brand works for designers and non-designers:

Clear Brand Guidelines with ready-to-use templates (docs, presentations, emails, social media).
Modular Design System that’s easy to apply and consistent at all scales.
Practical Documentation and quick guides to make implementation effortless.

The old logo had the following problems :

no longer reflects the client’s modern, cutting-edge identity in AI, data intelligence, and next-gen IT.
Lack of Scalability – The logo didn’t adapt well across different formats
Not Vector-Based – Without a vectorial format, resizing caused pixelation, making it unsuitable for high-quality applications.

Concept: logos proposals

Concept 1 : Acceleration

The logo is created using the letters A and T
It forms an upward arrow, symbolizing clear direction and continuous growth. Its triangular shape resembles a mountain, a universal symbol of ambition, challenges, and success.
The clean, dynamic design ensures a bold and forward-thinking brand identity.

Concept 2 : Connection

The logo, shaped like an “A”, symbolizes the interconnection of technological networks and data flows. This design represents a vast, interconnected network, where each point signifies a connection, data exchange, and continuous progression.

Concept 3 : Fusion

The “T” in Accel Tech is embedded within the “A” of the logo, appearing as pixels or small cubes that form the structure. This design illustrates movement, acceleration, and a company in constant evolution. It symbolizes connectivity, technological advancements, data, and an interconnected network.

Delivery

Logo choice

Concept 1 was ultimately chosen for its simplicity, following a vote from the employees. This decision reflects the company’s commitment to a modern, clean, and easily recognizable brand identity that aligns with its technological expertise and growth vision.

I suggested the color blue, which was highly appreciated for giving the brand a more mature, professional, and calm identity. Blue conveys trust, reliability, and technological expertise, aligning perfectly with the brand’s vision and industry presence.