Logo & brand identity refresh for Accel-Tech

Client

Accel-Tech

Digal Consulting

Project

Logo, brand guidelines, branded assets and templates

Context

Accel-Tech is an IT solution company who has successfully expanded into multiple African countries and continues to grow. With its increasing regional presence, the company now requires a cohesive and unified brand identity to maintain consistency, credibility, and recognition across different markets.

Deliverables

New logo
Brand guidelines
Templates for presentations
Emailing signature
Business cards
Letterheads, invoices

Key skills

Graphic design

Branding

Creating documentation

Before

After

Impacts

Enhanced Brand Consistency: Unified visual and messaging across regions and platforms to increase trust & reliability.
Modernized Identity: Reflects cutting-edge technology and innovation.
Broader Appeal: Resonates with both global and local markets.
Scalability & Adaptability: Easily evolves with company growth and service diversification.
Ease of Use for Employees: Accessible brand guidelines, templates, and training for non-designers.

Branding Refresh

Milestones:

Progress

Rebranding Objectives:

Brand Consistency: Aligning visual and messaging elements across all platforms and regions to ensure a recognizable and professional corporate identity.
Modernized Identity: Enhancing the company’s branding to reflect its cutting-edge expertise in AI, data science, and next-gen IT solutions.
Global & Local Appeal: Creating a brand that resonates with both multinational clients and local businesses across Africa.
Trust & Authority: Strengthening brand positioning as a reliable, innovative, and security-focused technology partner.
Scalability & Adaptability: Ensuring the branding can evolve with the company’s future expansion and service diversification.

To ensure that the new brand identity is practical and accessible for IT professionals and non-designers within the company, the rebranding must prioritize:

Standardized Brand Guidelines – A clear, easy-to-follow brand book with predefined templates for presentations, documents, emails, and social media using tools employees already know.
Modular and Scalable Design – Simple, adaptable visual elements (e.g., color schemes, typography, logo variations) that are easy to apply.
Training & Quick Guides – create a simple documentation to help employees apply branding effortlessly.

The old logo had the following problems :

no longer reflects the client’s modern, cutting-edge identity in AI, data intelligence, and next-gen IT.
Lack of Scalability – The logo didn’t adapt well across different formats
Not Vector-Based – Without a vectorial format, resizing caused pixelation, making it unsuitable for high-quality applications.

Concept: logos proposals

Concept 1 : Acceleration

The logo is created using the letters A and T
It forms an upward arrow, symbolizing clear direction and continuous growth. Its triangular shape resembles a mountain, a universal symbol of ambition, challenges, and success.
The clean, dynamic design ensures a bold and forward-thinking brand identity.

Concept 2 : Connection

The logo, shaped like an “A”, symbolizes the interconnection of technological networks and data flows. This design represents a vast, interconnected network, where each point signifies a connection, data exchange, and continuous progression.

Concept 3 : Fusion

The “T” in Accel Tech is embedded within the “A” of the logo, appearing as pixels or small cubes that form the structure. This design illustrates movement, acceleration, and a company in constant evolution. It symbolizes connectivity, technological advancements, data, and an interconnected network.

Delivery

Logo choice

Concept 1 was ultimately chosen for its simplicity, following a vote from the employees. This decision reflects the company’s commitment to a modern, clean, and easily recognizable brand identity that aligns with its technological expertise and growth vision.

I suggested the color blue, which was highly appreciated for giving the brand a more mature, professional, and calm identity. Blue conveys trust, reliability, and technological expertise, aligning perfectly with the brand’s vision and industry presence.