Fourbi
Logo, brand guidelines
A new concept store needed a logo a visual identity to launch its crowdfunding, social medias and physical store.
Create a logo for a new concept store in Lyon, which focuses on vintage decoration, contemporary artisanal objects, 19th- and 20th-century vintage pieces, plants, and artistic residencies.
I created three moodboards guiding 3 different feels and aesthetics for the store:
– Moodboard 1: an elegant, refined atmosphere, reminiscent of antiques or rare finds. The visual language could involve intricate details, classic typefaces (like serif fonts), and muted, sophisticated color palettes.
– Moodboard 2: This moodboard suggests a balanced mix of culture, clean design, and bold colors. Think strong, angular lines and abstract symbols to suggest a sense of structure and timelessness.
– Moodboard 3: This moodboard is more playful and artistic, with a focus on handmade, quirky, and colorful elements. Expect vibrant patterns, art-inspired visuals, something more imperfect and handmade than the other two leads.
In the end the client she couldn’t decide and liked all three moodboards! It made sense to provide a variety of options of logos that incorporate the different elements from the moodboards. Each design can capture a unique aspect of the store’s identity, allowing her to choose one that resonates most.
I designed 4 preliminary logos. Ultimately, she was drawn to logos 1 and 3, and we decided on a design featuring an abstract, timeless font paired with playful colors.
In the latest iteration, the “F” is transformed into a playful little monster. This character introduces a fun, interactive element to the brand, making it feel both unique and approachable.
The minimalist logo opens up opportunities for collaborations with illustrators, allowing for dynamic interventions in the brand’s visual identity.
I then created the brand guidelines and delivered the following elements:
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